Marketing ROI Diagnostic
For service business owners making $10K+/month who want to scale faster.
In 90 minutes, we'll audit your marketing spend to see what's actually driving revenue—and what time & money you can cut immediately.
Are you struggling with these same problems?
(Click to expand and see the hidden business risk.)
Click to reveal the hidden risk
You've become your business's most expensive employee
Your service depends heavily on you personally. Your time gets eaten by tasks that don't move the needle, and you can't even take a real vacation.
The Hidden Business Risk:
This kind of business can make money, but operations are completely tied to the founder. Without you, nothing moves—forget about opening a second location or having a team take over. Think back: how many clients last month "wouldn't have bought without you personally involved"? That's your risk level.
30-Second Self-Audit:
- How many hours last week did you spend on tasks NOT directly tied to
revenue? (____ hours)
(Example: 9) — replying to messages, reminders, content creation, explaining your services... - What's your effective hourly rate? ($____/hour)
(Example: $150) - Multiply a × b. That's how much you're losing every week.
(____
×
____ = $____/week)
(Example: 9 × $150 = $1,350/week) - What's the most impactful strategic decision you made recently? How
much
did
it generate? ($____)
(Example: $20,000)
Multiply c by d. That's what your business is losing because you're too busy putting out fires to make the big decisions that actually matter.
You're hustling instead of marketing
Clients love your service, but your customer acquisition is all gut instinct and manual effort—impossible to replicate or scale.
"This means your marketing funnel hasn't been designed or validated."
The Hidden Business Risk:
Without a clear funnel, closing deals is basically luck. You feel like you're "doing a lot," but you can't use data to determine which actions actually work. Marketing becomes exhausting and ineffective.
30-Second Self-Audit:
Can you answer these three questions without looking anything up?
- Weekly new eyeballs: ____ (Example: 500)
New eyeballs = people seeing your brand for the first time. - View-to-inquiry conversion rate: ____% (Example: 3%)
Inquiry = DM/form/booking request—doesn't have to be a sale, just engagement. - Your top 3 traffic sources? (____/____/____)
Where do they come from? (Example: Google Maps / Instagram / Referrals)
If you can't answer these, your sales are mostly "based on feel"—you need a data-driven strategy.
Lots of interest, few buyers
Plenty of people browse and inquire, but most ghost you after asking questions.
"On the surface it looks like a sales problem, but usually the real issue is fuzzy positioning from the start—not clarifying what makes you different, not amplifying why people actually buy. And the buyer journey hasn't been designed with proper qualification and conversion logic."
30-Second Self-Audit:
- In the last two weeks, how much time did you spend answering
questions
from people who were never going to buy?
(____ hours/2 weeks) (Example: 10) - How many people saw your page/social and still tried to haggle or
asked
"why so expensive?"
(____ people/2 weeks) (Example: 3)
The Hidden Business Risk:
The biggest danger of bad positioning is squeezing out "clients who value
your
service and will pay premium prices." Over time, you spend the same
energy on
high-value dream clients AND people who'll never get
it.
Eventually, the premium
clients get a worse experience.
You're constantly justifying your prices
You keep explaining "why I charge more" over and over, wasting hours on the wrong prospects.
This usually comes from two things:
- No marketing funnel
You haven't mapped where customers actually come from or why they choose you—so you can't communicate those reasons effectively. - Sales by personality, not system
Your business runs on personal charm and improvisation rather than a designed commercial logic.
30-Second Self-Audit:
- Of everyone who sees your content, what percentage reaches
out?
(____%) (Example: 3%) - Of those who reach out, what percentage actually buys?
(____%) (Example: 15%)
(*If you can't answer these, your business urgently needs a well-designed marketing funnel.)
The Hidden Business Risk:
When you can't explain in 30 seconds "how a customer goes from discovery to purchase" and "the main reason they buy from you instead of competitors," every revenue dip becomes guesswork: Post more? Lower prices? Run ads?
Without identifying the real leverage point, you keep throwing marketing budget and energy at the wrong things.
Every small, recurring frustration is actually telling you: something in your marketing process is broken.
Featured Case
The Challenge: Within the first hour after our diagnostic, we identified the root cause of a 6-month revenue decline that he couldn't figure out. He immediately stopped ineffective marketing spend, saving significant budget that week.
Bookings dropped from full to half capacity. Tried flyers, discounts—couldn't find the real reason for the decline.
DM-to-purchase rate went from 18% to 40%, average order value from $80 to $95. With zero additional ad spend, earning $15 more per transaction.
Key Insight
Discovered customer acquisition was mostly gut-driven, making sales a matter of luck. I had him pause Instagram management and printed materials to first fix: the landing page and online conversion flow.
Timeline: Action plan delivered same day, 24-month implementation with ongoing tracking.
How I'll Help You
One call to align your business with the market:
Problem Definition
I'll listen to where you're stuck.
(We'll map your case onto a marketing funnel to see exactly where customers are dropping off.)
Key Output: Identify the structural issue behind your marketing bottleneck.
Goal Definition
Set marketing goals and identify the numbers you actually care about.
(No jargon—we'll use simple math to work through this together.)
Key Output: The specific metrics you should track for your goal.
Strategy Alignment
Find the 20% of actions that drive 80% of revenue.
We'll audit hidden resources you already have (past customer emails, social followers, event attendees, booking system data, reviews & surveys) to find actions you can take NOW that directly impact revenue.
Key Output: Leave with crystal-clear priorities—do A, then B, skip C; which marketing spend to cut immediately.
(Optional) If you need it, I can also lead implementation
After consulting, if you decide you need more bandwidth and want to focus on your craft, I have trusted execution partners (design, web, social teams) who can support implementation.
We prioritize your existing channels first (email, social), only adding tools when necessary.
Throughout execution, we avoid any "looks pretty but doesn't make money" marketing activities.
I personally track the numbers to ensure every marketing dollar goes where it matters.
What happens before, during & after?
Before
I'll review your online presence and simulate the customer journey through your sales process.
During
If I know resources that fit your situation, I'll share recommendations directly.
After
To make sure each diagnostic actually helps your business, I'll follow up within two weeks to check on progress.
Service Packages
Paid Consultation
Get clarity first—then your marketing becomes precision-targeted.
You'll
leave with a concrete conclusion: do A first, then B, and forget about the rest for now.
Investment: $120 / 90 minutes.
Partnership Exploration
If you're certain you want a long-term partner
and want to explore fit,
we'll have a free screening call.
No charge / 90 minutes.
Three steps to book your call.
Fill out the form now and let's discuss your marketing challenges. My goal: save you 3-6 months of trial and error for the cost of a nice dinner!
If after consulting you feel it wasn't valuable for your current situation, full refund—no questions asked.
Submit Form
Step 1Clarify your challenge—after qualification review, you'll receive an email confirmation.
Payment
Step 2$120 / 90 minutes (if we move to a project, this fee is fully credited). Skip this step for partnership exploration calls.
Join the Call
Step 3Video call format (Zoom/Google Meet).
What Clients Are Saying
Ying saved me countless hours of blind trial-and-error, plus money I almost wasted.
"Working with Ying over the last two years has been one of the best decisions I have made in my business."
Her marketing is genuinely sales-driven, never fluffy or theoretical.
She understands the goal immediately and delivers real results. She thinks like an entrepreneur, brings sharp ideas, and consistently helps grow the business in ways that actually move the needle.
On top of all that, she is an absolute joy to work with. She is reliable, positive, switched on, and someone I would recommend to anyone who wants real, measurable growth.
Ying is an exceptional talent and a standout person.
After one conversation, I understood the essence of marketing for the first time.
Ying helped me reframe my process through a "traffic × conversion" lens. Following our approach, I got 7 qualified leads within a month—a breakthrough.